Single View of the Fan
Joins ticketing, CRM, and email into one useful fan record.
In plain words
One fan record that joins ticketing, email and app data, so you finally know who your fans are, not just which seats sold.
On the whiteboard
How it connects
Ticketing, email, app, merch
where fan data lives today
scattered records
Matching and cleanup
same person, one record
matched people
One fan profile
tickets, spend, engagement
useful groups
Segments
the groups you actually market to
one shared truth
Every tool uses the same list
marketing and sales agree
Step by step
- 1
We list every place fan data lives.
- 2
We match records across them.
- 3
We build the profile and segments.
- 4
We connect the tools that use it.
- 5
We keep it clean monthly.
Where teams use it
A hidden season ticket lead
A fan who buys singles, merch and parking is worth a call.
Sponsor asks about your audience
You have real numbers, not guesses.
One list
Marketing and sales stop working from different ones.
What you get
- A unified fan profile.
- Segments.
- Tool connections.
- Monthly cleanup.
Works with what you have
TTicketmasterSSalesforceHHubSpotSSegmentMailchimpGoogle Sheets
Honest limits
- Matching is never 100%.
- We work with the ticketing system you have.